How A Streaming Provider Achieved a 35% Month-To-Month Increase in Sales Volume

Our first case study features a Polish media streaming provider, a prominent client in the multimedia sector, and the importance of strategic partnerships and finding a customer-centric approach that helps drive business growth and operational excellence. With as many as 36% of Poles who do not live in their homeland, this solution was launched to help every emigrant to have the greatest possible contact with their homeland through media services such as television that give the best opportunity to contact the Polish culture and the Polish language. 

The type of partnership that we’ve managed to foster with this client throughout our collaboration reflects the kind of connection we strive to build with every one of our clients. Without further ado:

The Challenge

The client approached us with a requirement that needed our immediate attention. The company already had a few acquirers in place but was on the lookout for an additional payment service provider to meet three critical objectives: 

• redundancy to ensure continuous operations, 
• cost optimization to improve profitability, and 
• the introduction of new payment methods to expand their market reach.

Despite having multiple acquirers, this client was facing limitations in terms of payment flexibility, cost-efficiency, and the reliability of transaction processing. Their expansion goals were being hindered by these factors.

We responded to their call with a comprehensive strategy tailored to address their specific needs, through different capabilities and functionalities.

The Solution - The What

We started by enhancing commercial terms with existing providers enabling our client to negotiate better rates and terms, and actually reducing operational expenses. It also allowed for the allocation of saved resources to other strategic areas of their business, aligning with their growth objectives.

Offering ongoing customer support from the get-to ensured that our client receives expert guidance throughout the entire process, minimizing disruptions during critical payment system transitions. This support has included different phases: onboarding, integration support, as well as post boarding account management. Each of these phases has ensured that throughout the process the client’s objectives were met.

Think of a highly comprehensive support structure, one that allows for quick resolution of issues and continuous optimization, enhancing the reliability and efficiency of our client’s payment operations. 

Ongoing customer support also shows a commitment to a partnership approach, as well as our fostering trust and ensuring that our client has the necessary tools and knowledge to succeed with the new system every step of the way. 

On top of this, easy integration of PCI-compliant payment gateway technology simplified the adoption process, allowing them to upgrade their payment systems with minimal technical challenges. Being fully PCI-compliant ensures that this company follows the highest security standards, protecting customer data and mitigating the risk of data breaches. Offering this technology free-of-charge helped them save costs and focus on other business priorities.

Understanding the demands of the ever evolving payment preferences, we also introduced additional payment options such as ApplePay and GooglePay (GPay) into their system, modernizing the checkout experience for their customers.

Moreover, we demonstrated our commitment to this client’s financial health by negotiating a 50% reduction in the collateral terms with the Acquirer. The reduced rolling reserve (RR) rate from the standard 10% to 5% not only improved their cash flow management but also freed up capital for other strategic investments.

“We take immense pride in our distinctive approach to the payment industry, a philosophy rooted in unwavering flexibility, attentive client engagement, and a steadfast commitment to partnering with our clients to propel their growth. Our collaboration with this customer epitomizes these values, as we join forces to elevate the payment experience, ultimately catalyzing the expansion of our valued partner.” Kevin Hart, CEO of CatalystPay

The Results

The introduction of CatalystPay’s solutions led to very positive outcomes for this client. The integration of ApplePay and GPay as additional payment methods at checkout enhances the user experience, which will ultimately lead to a better conversion rate. 

More importantly, there was a substantial month-to-month increase of 35% in the processed sales volume and transaction count. This growth trajectory was a clear indicator of their escalating revenue stream, fueled by the efficient and flexible payment solutions.

The improvement in cash flow, brought about by the negotiated reduction in the RR, gave this client a newfound flexibility in managing their finances. This was critical in supporting their business operations and expansion plans.

Starting as a backup payment service provider, we have managed to transition towards the lead role, primarily due to the tangible benefits delivered and the strategic partnership we fostered.

Conclusion

CatalystPay's collaboration with this customer in particular is reflective of our general commitment to empowering businesses with tailor-made payment solutions. 

Our approach has resolved this provider’s immediate challenges while also setting a new standard in their payment processing capabilities, directly contributing to their market expansion and financial robustness. 

If you’re looking to increase revenue through payment options, we’re always here for a chat.